Bolt Detroit was brought on to design and develop a high-converting landing page for a local towing company specializing in buying junk cars. The client needed a clean, persuasive online presence that would quickly capture leads and drive phone calls from car owners looking to sell. During discovery, we learned that their audience often searches for fast, hassle-free service, so we focused on clarity, speed, and trust-building elements throughout the page design.
We created a streamlined, mobile-first landing page featuring bold calls to action, simple contact forms, and trust signals like customer reviews and license verification. Key messaging emphasized same-day pick-up, instant cash offers, and no hidden fees. SEO basics and fast load times were prioritized to support local visibility, ensuring the page would rank well and convert efficiently.
Challenge & Solution
A common challenge when building a landing page for a towing company that buys junk cars is ensuring that potential customers can quickly and easily request a quote without getting overwhelmed or abandoning the page. Many visitors are in a hurry or using their phones, so too many steps or a clunky form can lead to lost leads. To solve this, we implemented a simplified, mobile-friendly form with minimal required fields and integrated click-to-call functionality. This allowed users to contact the company in just a few taps, improving the overall user experience and boosting conversion rates.